Who is Strawberry Shortcake?

strawberryshortcake2Last week I listed a vintage Strawberry Shortcake sheet that features the original illustrations of the character.

According to Wikipedia,  Strawberry Shortcake is a licensed character owned by American Greetings, originally used in greeting cards and expanded to include dolls, posters, and other products. The Strawberry Shortcake properties also include a toy line of the character’s friends and pets.

The original design of Strawberry Shortcake and her cat, Custard was done in 1977 byMuriel Fahrion during her time as a greeting card illustrator at American Greetings’ Juvenile & Humorous card department. Cindy Mayer Patton and Janet Jones designed the other later characters of the classic Strawberry Shortcake line. Lynn Edwards was the editor of the line and developed the personality profiles and the story line and philosophy. The first doll was a rag doll designed by Muriel Fahrion and created by Susan Trentel, Fahrion’s sister.

Strawberry Shortcake was very popular in the 1980s with many licensed products produced based on the original Strawberry Shortcake and the line of characters. The Strawberry Shortcake line of characters each had their own fruit or dessert-themed name with clothing to match, and they each had a dessert- or fruit-named pet. Like the Strawberry Shortcake doll, all the other characters’ dolls had hair scented to match their dessert theme. The characters lived and played in a magical world known as Strawberryland.

Since the 1980s, there have been two redesigns of the Strawberry Shortcake image, in 2003 and in 2009. Currently Strawberry Shortcake has both a website and a facebook page.  For a list of the line of characters see Wikipedia.

Sources: Wikipedia

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