The WHITE BORDER ERA (1915-1930)
The White Border Era followed the golden age that produced those gorgeous German and England printed postcards and brought an end to the postcard craze. World War I ended imports from Germany and the German publishing industry did not recover following the end of the war. Publishers in the U.S. began printing postcards to try to fill the void. The cards were very poor quality and many were reprints of earlier Divided Back Era cards. These are distinguished by the white border around the pictured area which was done to save on ink and costs
White border cards are generally found used, that is, sent through the mail. White border cards that haven’t been used generally attract a higher price. And white border cards have been somewhat overlooked in the collecting market and are becoming rarer.