The period of 1930 to 1945 is known as the “Linen Card” era. New printing processes allowed printing on postcards with a high rag content, a marked improvement over their white border predecessors. The rag content gave a textured feel, and allowed the use of bright dyes for image coloring. The result is a distinctive feel and look. The most popular producer from the era is the firm of “Curt Teich“. The majority of linen postcard production ended around 1939 with the advent of the color chrome postcard. A few linen firms published until the late 50s.
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